Landing page & brand identity

Landing page & brand identity

Landing page & brand identity

LUMINA

LUMINA

LUMINA

2024

2024

The Project

Landing page and brand identity.

The solution

LUMINA is a brand I created from the ground up, with a visual identity that’s bold enough to stand out, yet clean and timeless. The aim was to give it a modern and confident feel, while keeping everything visually sharp and well-balanced.


I developed a full visual language with custom colors, typography, and graphic elements. And to tie it all together, I designed a landing page focused on delivering a strong first impression that’s both eye-catching and easy to navigate.

Programs

  • Figma

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe After Effects

Programs

  • Figma

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe After Effects

THE PROCESS

Research

External analysis

UX Research

External analysis

UX Research

Branding

Logo Design

Colors

Font

Illustrations

Packaging

Logo Design

Colors

Font

Illustrations

Packaging

Research

External analysis

UX Research

Personas

App Design

Research

Wireframes

UI design

UX testing

Iterating

Research

Wireframes

UI design

UX testing

Iterating

Branding

Logo Design

Brand Identity

Illustrations

Motion Design

Landing Page

Web Design

Research

Wireframes

UI Design

UX Testing

Iterating

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