The Project
UI- and UX design, branding, packaging design and motion.
Brief
Design a digital product and brand that enhances small-scale home gardening using AI and smart technology. The solution should incorporate voice interaction, variables in Figma and be developed using Material Design components.
The solution
Verona is a smart gardening system that combines aesthetic plant sensors with an intuitive mobile app with smart home integration. The AI-powered sensors track soil moisture, light, and nutrients, while voice-controlled assistance provides personalized plant care guidance.
Programs
Figma
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
THE PROCESS
I began this process by researching home gardening and competitors and smart plant care solutions. I created two personas who I used in the customer journey, exploring thair pain points and opportunities. Using the personas, I created an app map, and developed them into grey boxes – setting the user journey for the app.
Through testing, I identified key areas for improvement, including clearer navigation and enhanced feedback mechanisms.
The next step was to implement the brand identity. With the the users in mind, I created the brand identity earthy and soft approach that bridges technology, functionality, and aesthetics.
Lastly, I expanded the project by creating illustrations for the app, and designing packaging that aligns with Verona’s brand identity.
ILLUSTRATIONS
Verona’s illustrations bring warmth and personality to the brand, balancing technology with a natural, organic feel.
KEY TAKEAWAYS
Iterative UX Testing
Making user tests through Maze and voice testing led to key refinements, improving navigation, notifications, and overall usability.
Design System Adaptation
Using Material Design components while customizing it to align with Verona’s unique branding.
