The team
Me
Project Management, UI- & UX design, Brand Guidelines, Pitch Deck, Website in Webflow.
Sepideh Borna
UI- & UX design, Logo Design, Motion Design.
Brief
In collaboration with Chalmers Ventures, we were paired with a start up called Plasmantic.
Our mission was to create a brand identity, brandbook, pitch deck, infographics of their product from a technology, and user perspective and, if we had time, create their website in Webflow.
The Company
Plasmantic want to provide a system for patients to easily, accurately and reliably monitor biomarkers such as CRP, creatinine and PCT in patients’ home.
Programs
Figma
Webflow
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
THE PROCESS
Research
Background research
External analysis
UX Research
Visual Identity
Graphic profile
Brand guidelines
Infographics
Motion
Pitch Deck
We started the process by researching the market and collaborating with the company to create a moodboard. From there, we developed three distinct stylescapes, allowing the company to select elements they resonated with. This led to the choice of DM Sans as the choice of font, a blue color palette, and a contrasting pop of orange.
With these foundations in place, we designed the brand book (see images below) and began assembling the pitch deck while simultaneously creating greyboxes for the website. Once the brand book was finalized, we applied the selected styles to the website.
Next, we designed the product’s user instruction infographics, which Sepideh then animated.
Through weekly meetings and check-ins, we ensured a smooth workflow, allowing us to allocate time for building the website in Webflow as well.
KEY TAKEAWAYS
Developing a Brand from Scratch
Including market research, visual exploration, and iterative design collaboration with the client. By working closely with the company, we translated abstract ideas into a cohesive visual language — including typography, color schemes, tone of voice, and design principles.
Creating Infographics for a Customer
The goal was to simplify complex instructions and present them in a visually intuitive way. We focused on accessibility, clarity, and visual consistency with the overall brand identity.