The team
Me & Meja Bengtegård
Project Management, UI- & UX Design, Branding, Logo Design, Motion Design, Pitch Deck, Website in Webflow.
Meja Bengtegård’s portfolio here.
Brief
Our mission was to create a brand identity, brandbook, pitch deck, illustrations/icons of their product categories, and create and publish their website in Webflow.
The Company
FikaAtWork is a locally rooted supplier based in Jämtland, Sweden, offering fika solutions tailored to the workplace. 100% locally owned, providing a wide range of products from quality coffee to vending solutions.
Programs
Figma
Webflow
Adobe CC
THE PROCESS
Research
UX Research and Personas
Background research
External analysis
Visual Identity
Brand guidelines
Logo
Photography and AI-image prompting
We began the FikaAtWork project with market research, UX research, persona development, and external analysis to define the brand’s positioning and tone.
Based on these insights, we created a moodboard and three stylescapes, which led to the selection of the typeface Jost and an earthy color palette. We then developed the brand guidelines, including logo, typography, color system, and overall visual direction.
In parallel, we designed the website, starting with a sitemap that we later developed into wireframes to define structure and user flows, before applying the finalized visual identity.
Through weekly check-ins, we ensured a smooth workflow from strategy and branding to web design, Webflow development, and launch.
KEY TAKEAWAYS
